Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

Aerie Man Was a Joke

A Lingerie Brand Offers Real Women as (Role) Models - The New York Times

That American Eagle underwear ad was a confusing hoax

Aerie's Male Body Positive Campaign Was Cruel April Fools' Parody — and Twitter's Pissed

Aerie's Male Body Positive Campaign Was Cruel April Fools' Parody — and Twitter's Pissed

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

When Brands Stop Airbrushing Their Models, Everyone Wins

Aerie launches a body-positive underwear campaign for men

American Eagle April Fools Aerie Men Campaign

Aerie - The real you is sexy! What does #AerieREAL mean to you? Tell us below!

Aerie Bras Make You Feel Real Good - AEO-Inc

Aerie Continues Its 'Real' Streak, Casting Models With Illnesses and Disabilities

American Eagle and Aerie's Relatable Models

Body Positivity Fail: Aerie Has Apologized After Putting Out A Modeling Casting Call For 'The Most Heinous, Bizarre-Looking Women Imaginable' - ClickHole

Aerie's latest inclusive campaign featuring women with