The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict
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Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum
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The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict
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The “SUPREME” theory of hype branding
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