Hudson's Bay Co. Launches Strategic Rebranding Amid Privatization

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Canada’s oldest retailer is shifting gears as the company prepares to go private.

Hudson's Bay announces rebranding initiative; newish name and logo

Hudson's Bay layoffs to 'flatten the organization

Hudson's Bay announces rebranding initiative; newish name and logo

Hudson's Bay Co. Launches Strategic Rebranding Amid Privatization

Hudson's Bay Company has a long and complicated legacy. But does it have a future?

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Reintroducing The Bay—a new era for Canada's oldest brand: the case study