Stretching limits, sculpting success: Lululemon's rise from controversies to cult status, Analysis

BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?

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When feeling nothing is everything. Powered by Nulu™ fabric, this version of our lululemon Align™ crop still feels weightless and buttery-soft, with

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