Chanel 'saving countless animals from suffering' by becoming first

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Veteran designer Karl Lagerfeld says decision is ‘a free choice’ and the likes of Fendi, Dolce & Gabbana and Louis Vuitton have been urged to consider position by animal rights groups
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Chanel is saving “countless animals a miserable life and a violent, painful death” with its decision to become the first luxury fashion house to turn its back on exotic animal pelts, according to People for the Ethical Treatment of Animals (Peta).