At Macy's, Women Can Now Be Scanned for the Right Bra Size

Macy's is using a new fit technology called Fit:Match in a small segment of stores that scans bra shoppers' bodies in order to suggest bras for them.

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At Macy's, Women Can Now Be Scanned for the Right Bra Size

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At Macy's, Women Can Now Be Scanned for the Right Bra Size

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Every day we create amazing transformations like this, one bra fitting at a time! This wonderful customer was looking for something sof

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