Women's Health and Under Armour launch #itstartswithabra campaign

Women’s Health has partnered with leading athletic performance brand Under Armour to launch the #itstartswithabra campaign in a bid to boost physical activity and confidence levels amongst women who research shows are the least active.

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Under Armour's Next Step Is Clothes for Women to Wear Outside the

Women's Health and Under Armour launch #itstartswithabra campaign