Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex Launches #PlaytexPositivity Campaign to Promote All-New

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Lingerie brand Playtex rebrand targets over-50s

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Labels of Playtex-brand bras are displayed at a Sears July 12, 2005 News Photo - Getty Images

Playtex Baby Ventaire Bottle, Helps Prevent Colic & Reflux, 9 Ounce Bottles, 3 Count… : Baby

Playtex Baby VentAire, Anti-Colic Anti Reflux, 6 Oz, 3 Bottles BRAND NEW

Playtex Sport Unscented Light Absorbency Tampons, 36 Count

Playtex-brand bras hang at a Sears July 12, 2005 in Niles