Retailer's own labels are becoming stronger than classic brands
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#8220;Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet food ranges as good as restaurants, or even better when you can assemble them at home. […]
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Private labels can be more powerful and profitable than classic
Retailer's own labels are becoming stronger than classic brands
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