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Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

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Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]

Knix acquired for $320 million - Bizwomen

Rob Magmar 2023, PDF, Exchange Traded Fund

Body Magazine // Wholesale Lingerie News

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints

Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints

Joanna Griffiths (@jogriffiths) / X

Toronto E-commerce company Knix Wear raises $53-million after CEO nixes involvement of any investor who questioned her pregnancy - The Globe and Mail

MacKenzie Scott Gave Away Billions. The Scam Artists Followed. - The New York Times

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