In-depth: can Peloton capitalise on its community to create a new activewear giant?

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

In Focus: Mass participation - SportsPro

SoulCycle changed fitness. Its culture and toxic work environment made growth impossible. - Vox

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Sweating Together: How Peloton Built A Billion Dollar Venture and Created Community in a Digital World: Miller, David J: 9781940858975: : Books

Sweating Together: How Peloton Built A Billion Dollar Venture and Created Community in a Digital World: Miller, David J: 9781940858975: : Books

221: Peloton Rolls Out its First Tread Fix plus our interview with Ali Feller

Fitness Enthusiasts - FasterCapital

Fitness Enthusiasts - FasterCapital

221: Peloton Rolls Out its First Tread Fix plus our interview with Ali Feller

What Do Peloton Instructors Wear?

Peloton instructors reveal the sweat–proof makeup they swear by for exercise

New spring collection of Peloton apparel is available. Affiliate link in bio to check out the items. Anyone getting something from this…

Peloton instructor Leanne Hainsby has been undergoing treatment for breast cancer since the summer

Peloton Fitness app review: Is it worth it without the bike?