Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."

The coke bottle on this cup is transparent so the bottle empties

Pixos Print

Pixos Print

Diet Coke Prints Literally Millions of Unique Labels for New 'It's

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