Plant-based products that attempt to mimic the nutritional qualities of meat and dairy are 'playing a losing game
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It’s time plant-based manufacturers stop talking about the healthy nutrients that plants don’t have and focus on those they do have, says influential Wageningen food scientist Atze Jan van der Goot.
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/news/markets/special-report-plant-based-dairy-and-meat-by-numbers-declining-trends-continue-but-pockets-of-growth-remain/16017875-1-eng-GB/SPECIAL-REPORT-Plant-based-dairy-and-meat-by-numbers-declining-trends-continue-but-pockets-of-growth-remain.jpg)
SPECIAL REPORT: Plant-based dairy and meat by numbers; declining
![](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/food-beverage-nutrition/foodnavigator.com/article/2023/06/27/alt-dairy-bottleneck-start-up-calls-for-collaboration-to-speed-non-animal-casein-production/16529192-1-eng-GB/Alt-dairy-bottleneck-start-up-calls-for-collaboration-to-speed-non-animal-casein-production.jpg)
Plant-based products that attempt to mimic the nutritional
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2024/01/18/fiber-foods-eyes-us-expansion-for-dried-jackfruit-with-help-of-peakbridge-funding/17091254-1-eng-GB/Fiber-Foods-eyes-US-expansion-for-dried-jackfruit-with-help-of-PeakBridge-funding.jpg)
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Switching meat and milk for plant-based copies misses vital nutrients
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Hooray Foods' plant-based bacon bucks declines in overall meat
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