The new F1 logo by Wieden + Kennedy London – Creative Review

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The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

Formula 1 unveils new identity by Wieden + Kennedy London - Creative Review - a grouped images …

New Logo for Formula 1 by Wieden + Kennedy

The new F1 logo by Wieden + Kennedy London – Creative Review, formula 1

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The new F1 logo by Wieden + Kennedy London – Creative Review