barbie mania, or how warner bros' creative marketing campaign
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![](https://www.designboom.com/wp-content/uploads/2023/07/barbie-pink-movie-marketing-campaigns-designboom-03.jpg)
here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
![](https://kubrick.htvapps.com/htv-prod-media.s3.amazonaws.com/images/ap264b985090c3bd.jpg?crop=1.00xw:0.846xh;0,0.0649xh&resize=1200:*)
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![](https://www.designboom.com/twitterimages/uploads/2018/02/doll-hackin-reconstruction-barbie-bratz-designboom-1200.jpg)
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![](https://static.designboom.com/wp-content/uploads/2012/01/girlwiththepearlearring-500.jpg)
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![](https://www.hollywoodreporter.com/wp-content/uploads/2023/07/barbie-H-2023-1.jpg?w=1296)
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