Adidas: Origins, history of the logo and reasons for the brand's succe - TENSHI

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Today, Adidas is one of the most popular footwear and apparel companies in the world. Recently, it has even challenged the global footwear giant Nike, by finding a way to attract new customers at a time when many companies in the sportswear industry are struggling. Adidas, the brand that needs no introduction As with any apparel company, Adidas' clever marketing and its "eye for design" concept have played a monumental role in its success. In this article, we will look at the history of Adidas, the history of the Adidas logo and the role it played in its marketing strategy. Adidas' origins For many people, the creation of Adidas may involve some controversy - the company's founder, Adolf Dassler, fought on the side of the Germans in World War I and joined the Nazi party in World War II.But