The generational war: Millennial vs. Gen Z buying myths

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3 Origin and Use of Generational Theories, Are Generational Categories Meaningful Distinctions for Workforce Management?

Debunking the myths about millennials, boomers and other generations - Marketplace

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The Myth of the Millennial as Cultural Rebel

Gen Z vs Gen X vs Gen Y: Shopping Habits Survey

Generation Z - Wikipedia

What is Gen Z?

Social Platforms

Millennials are the unluckiest generation in U.S. history - The Washington Post

Here's one thing Baby Boomers and Gen Z have in common

Generation Garbage

Buy Boomers, Sell Millennials Is Bank of America's Way to Play This Market - BNN Bloomberg

Eat the rich! Why millennials and generation Z have turned their