shifts focus away from Echo device to Alexa service with

has just updated what was formerly known as the Echo App to rebrand it as the Alexa App. The rebranded app comes with no new functionality, but demonstrates 's desire to place focus on Alexa as a voice-controlled platform, rather than the single product that is the

Echo Show 10 (3rd Gen), HD smart display with premium sound, motion and Alexa

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s free Alexa Guard security features are being paywalled - The Verge

cuts 'several hundred' jobs in its Alexa division

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File: Alexa App Logo.png - Wikipedia

Alexa App Icon

Alexa App Icon Logo: Over 11 Royalty-Free Licensable Stock Vectors & Vector Art

Alexa Developers

Echo - Google Logo Background - CleanPNG / KissPNG