More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)

As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…

Long brassiere bust flattener 1924

witness2fashion, Sharing the History of Everyday Fashions

Tricks of the Costumer's Trade

The Rapidly Changing Corseted Shape: Part 3, 1912 to 1914

bust confiner from 1920 Kabo ad

Changing the Foundations of Fashion: 1929 to 1934

From Curved to Straight and Back Again: Corsets 1917 to 1929

From Curved to Straight and Back Again: Corsets 1917 to 1929

Gossard Bust Confiners ad images 1912

brassiere history

Univariable Analysis of Brassiere Cup Size in Use

Vintage 1940s 38B Gossard Bra, 40s Ivory Satin/lace Volup, Boudoir

PDF) Brassiere Strap Groove Deformity: Definition and

3D Sexy Lingerie Seamless Sport Bra Strapless Top Bra Push Up