Bergfreunde and the reduction of e-commerce's carbon footprint: “We are pioneers”, Article

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Germany-based Bergfreunde GmbH (bergfreunde.de), part of the U.S.-based Backcountry Group (backcountry.com), is an online-only retailer selling outdoor clothing and equipment in a total of 14 European markets. In 2020, it generated sales of €155 million. In April, Bergfreunde joined the Science Based Targets Initiative (SBTi), making a public commitment to