How Birdy Grey drove $2m in revenue by spending $10 a day on Instagram - Glossy

Birdy Grey launched in 2017 as an affordable solution for bridesmaids’ dresses, selling dresses in a variety of colors and styles direct to consumers for just $99. From the outset, it decided to go all in on Instagram ads to grow, and grow quickly.

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Bridesmaid Dresses Under $100 + Free Swatches ⋆ Ruffled

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Dressmaking Resized: Wedding Wear Maker Birdy Grey Grows - Los Angeles Business Journal

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