How the checkout aisle became a 'maze' to fuel impulse purchases

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The modern checkout aisle has become one of retailers' most important tools to fuel impulse buying — especially during the holiday season — and it's been carefully designed to make its wares impossible to resist.
The modern checkout aisle has become one of retailers' most important tools to fuel impulse buying — especially during the holiday season — and it's been carefully designed to make its wares impossible to resist.