Why Don't We See More Petite Women in Fashion? Petite Femme - Sustainable Fashion for Petite Women

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At 5'6", Kate Moss was always known in the industry as the “short girl” despite the fact that she is taller than the average British woman. In 2009, America's Next Top Model dedicated an entire season to petite models where the winner, Nicole Fox, was 5'7". It begs the question: why is our perception of height so skewed? Today, there are conversations about weight, race, age, gender and disability in fashion but height is perhaps the last frontier. When universal sizing standards were abandoned in the 1980s, the fashion industry developed its own unwritten rules. Today, fashion brands develop their designs on a model known as a “fitting model,” who is typically between 5'5" and 5'7". In recent decades, this became the arbitrary standard for womenswear even though the average woman is about three inches shorter. Fashion has always had a fixation with
At 5'6, Kate Moss was always known in the industry as the “short girl” despite the fact that she is taller than the average British