Why Oh Polly is adored by Gen Z TikTokers and influencers
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Influencers on TikTok align themselves with the brand even without sponsorship as they are so enthralled by its glam aesthetic.
![](https://i.dailymail.co.uk/1s/2023/11/01/14/77237233-12690453-The_Y2K_obsessed_influencer_started_thrifting_with_her_older_bro-a-36_1698847751118.jpg)
Meet the Gen Z influencers setting TikTok alight by recreating outfits from hit '90s TV shows and movies - which aired before they were even BORN - as 'nostalgia dressing' takes over
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Meet the Gen Z influencers setting TikTok alight by recreating outfits from hit '90s TV shows and movies - which aired before they were even BORN - as 'nostalgia dressing' takes over
![](https://www.eviemagazine.com/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F109366%2F1698864554-screenshot-capture-2023-10-27-13-28-31.png%3Far64%3DNTo2%26crop%3Dfaces%26fit%3Dcrop%26fm%3Dwebp&w=1920&q=75)
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5 Gen Z and Millennial TikTok Creators Brands Should Know About - YPulse
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