A Cheeky New Underwear Brand With A Big Mission

This new brand has a clever logo: buttcheeks. Aptly called Knickey, the startup wants to give another choice to women when buying the all-important underpants. Cayla O’Connell Davis spent years working in sustainable fashion and learning about global cotton supply chains, before this venture.

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I bet you first saw this pattern and said, aww! I love the stars! Then, I bet you were like, let me find the big dipper, I can always find that

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