Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Kate Upton slams Victoria's Secret for lack of body inclusivity - Good Morning America

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Victoria's Secret Just Rebranded—Here's What We're Eyeing

The Transformation of Victoria's Secret, by Madame Vision

How Victoria's Secret Is Trying to Rebrand - The New York Times

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Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

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Lingerie Brands Undergo a Major Makeover: Branding Lessons from

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