Shapewear, Transgender Marketing: 12 Campaigns That Defy Sexual Stereotyping

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Here’s an only slightly exaggerated characterization of how the marketing and advertising industries have viewed gender: Men like sports, women like makeup, and never the twain shall meet.

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Individual G/SCT gender/sex diagram adapted from van Anders (2015).

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Breaking the cliches, smashing stereotypes, one campaign at a time, Analysis