The History of Denim - Levi Strauss & Co : Levi Strauss & Co

May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time. Levi Strauss, a Bavarian-born dry goods merchant, came to San Francisco in…

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