Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

Intimates brand Parade announces acquisition - DIARY directory

This is Why Investors Are Spending on Digitally Native Brands

Parade acquisition will revamp intimates firm Ariela & Associates

Bra Designers & Manufacturers Ariela & Associates International

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

At failed Gen Z underwear startup Parade, employee firings were

How Cami Téllez is building Parade underwear into an intimates empire

Parade Is Having a Secret Sale Featuring Popular Underwear & Bras

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

Parade Design

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What happened to Parade underwear start-up