Victoria's Secret acquires Adore Me for $400 million to fuel comeback

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The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria’s Secret just paid $400M for lingerie competitor Adore Me

Will Adore Me bring love to Victoria's Secret? - RetailWire

Victoria's Secret Buys Adore Me for $400 Million

Adore Me gives Victoria's Secret a digital makeover

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Victoria's Secret acquires Adore Me in a US$400m deal - Just Style

For Valentine's Day, Adore Me Takes On Victoria's Secret and Other Bigger Lingerie Rivals - The New York Times

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