Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

$ 10.50

4.7 (315) In stock

Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara E. Kahn

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn posted on LinkedIn

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara E. Kahn

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Barbara Kahn on LinkedIn: The marketing formula behind shop-in