The Rise Of Carhartt: Hip-hop's Relationship with an Iconic Workwear Brand

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There’s no shortage of apparel brands in the world, but a few stand the test of time. Some stick around because of nostalgia, others because their classic vibes transcend generational divides (i.e. Chuck Taylor). One brand has uniquely permeated the world of streetwear. They've opened flagship store after flagship store, and their clothing is worn by blue-collar workers and hypebeasts alike.
There’s no shortage of apparel brands in the world, but a few stand the test of time. Some stick around because of nostalgia, others because their classic vibes transcend generational divides (i.e. Chuck Taylor). One brand has uniquely permeated the world of streetwear. They've opened flagship store after flagship store, and their clothing is worn by blue-collar workers and hypebeasts alike.