The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

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For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

Deinfluencer TikTok Social Media Trend

The new TikTok trend is convincing people not to buy things

Marketers Should Care About De-influencing, the TikTok Trend that Won't Quit

Patterson, Kerry, Grenny, Joseph, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071484992: Books

Influencer: The Power to Change Anything

Change framework : INFLUENCER: The New Science of Leading Change, by Sabye Siriwan

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Deinfluencing Is Cannibalising Itself

Sophie Waitt on LinkedIn: #oneteamonedream

Rise of the 'deinfluencer': These social media stars are BASHING brands influencers used to promote

Jennifer Dingman on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

Stéphane ETIENNE • hypallages® on LinkedIn: #work #future #affect #meaning #job #addedvalue #artificialintelligence