Moving from utility to a brand experience

When it comes to creating online interactions, we often start from a place of usefulness — what does my user need to accomplish? But there is a lot more we can do to make our experiences enjoyable…

Moving from utility to a brand experience, by The Framework Bank

Moving from utility to a brand experience, by The Framework Bank

Moving from utility to a brand experience, by The Framework Bank

Moving from utility to a brand experience, by The Framework Bank

Moving from utility to a brand experience, by The Framework Bank

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