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Women Drive Majority of Consumer Purchasing and It's Time to Meet

$ 15.50

4.7 (591) In stock

Women spend more time than men each day making purchasing decisions for their families. Why don't more businesses, large and small, think of women first when creating new products and services?

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The consumer is changing

A dynamic segmentation of U.S. women during the COVID‐19 pandemic - Ackerman - 2023 - International Journal of Consumer Studies - Wiley Online Library

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