When a Size 0 Isn't Really 0: The Psychology Behind Top Designers

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Not quite Hollywood’s teensiest size? Don’t worry! Designers know that as Americans get bigger, so does their desire to feel thinner: "The smaller the size that fits, the more likely a shopper is to buy it".

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[Wansink, Brian] on . *FREE* shipping on qualifying offers. Slim by Design: Mindless Eating Solutions for Everyday Life

Slim by Design: Mindless Eating Solutions for Everyday Life