Downy® Releases Its Biggest Innovation in Over 30 Years, Bringing a New Way to Help Remove Tough Odours in Laundry

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Downy Rinse and Refresh ™ Provides a Solution to Consumers Who Cite Malodour as Top Laundry Issue Downy® has announced the launch of Downy Rinse Refresh™ , a new groundbreaking deep-cleansing fabric rinse, which is designed to help remove odour-causing residues 3X better than detergent alone*. With 1 in 3 households claiming malodour as their top laundry issue, Downy created the perfect addition to consumers’ laundry routines to help solve malodour issues in the first wash, every time. Downy Rinse and Refresh™ will be available in Cool Cotton and Fresh Lavender at retailers nationwide. (Photo: Business Wire) “Downy Rinse Refresh is the latest innovation to tackle malodour in your clothes that keeps resurfacing or can’t be washed away with detergent alone,” said Sammy Wang, Downy Senior Scientist. “This deep cleansing fabric rinse helps remove the source of odour-causing residues and hard water metal buildup that get trapped in fibers with a breakthrough, clear formula for