How sneaker culture took over the world

As depicted in the new Ben Affleck film Air, here’s how Michael Jordan and Nike’s iconic Air Jordans transformed the sneakerhead subculture into a $79 billion industry.

Mr. Borg (@Borg_Morden) / X

Mr. Borg (@Borg_Morden) / X

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How Sneaker Culture Conquered the World

How sneaker culture took over the world

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A History of Sneakers: How They Became Staples of Modern Fashion

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