Sheer's annual Hong Kong charity bra drive is back! Lingerie

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Sheer’s annual Hong Kong charity bra drive is back! Founder Lisa Cheng talks about her entrepreneurial journey, finding the perfect fit – and how donating your bras helps women in need
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
In the early hours of a late August morning, lingerie guru Lisa Cheng arrives at Sheer boutique in an elegant corner of The Landmark in Hong Kong.

Sheer founder Lisa Cheng on helping women in need and her charity drive's return after its hiatus during the pandemic

Sheer's annual Hong Kong charity bra drive is back! Lingerie

Sheer's annual Hong Kong charity bra drive is back! Lingerie boutique founder Lisa Cheng talks about her entrepreneurial journey, finding the perfect fit and how donating your bras helps women in need

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