Hollister

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Hollister targets teens aged 14-18 with a vintage, beach-inspired style. They create an immersive shopping experience through theatrical store designs resembling vintage surf shops. While this unique brand image and shopping experience have proven successful, Hollister also faces threats from cheaper competitors and risks brand fatigue if their conceptual story and products do not continue to evolve.

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Hollister believes in liberating the spirit of an endless Summer inside everyone. To us, Summer isn’t just a season… it’s a state of mind. We believe

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