The Yogabar Story: From earning Rs 5,000 to creating Rs 500 cr brand! Co-founder Suhasini Sampath on ITC deal - 'Brand will outlive us', ET NOW EXCLUSIVE

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quot;I would say that it's really important that the brand outlives us. I did not want a situation where what we had built with so much love could not go to more and more people because we didn't have the money or we were running an operation where we didn't really understand distribution and the complexities of distribution,” Yogabar co-founder Suhasini Sampath told ET NOW., Companies News, ET Now
I would say that it's really important that the brand outlives us. I did not want a situation where what we had built with so much love could not go to more and more people because we didn't have the money or we were running an operation where we didn't really understand distribution and the complexities of distribution,” Yogabar co-founder Suhasini Sampath told ET NOW.