Fast Moving Consumer Goods Industry

nbsp;Brands – the backbone of Fast Moving Consumer Goods (FMCG) valuationWilliam Shakespeare once said “What's in a name?” For FMCG companies, it’s all about the product names that consumers identify from the TV advertisements or trips to the supermarket. It is critical to your business because: It’s a marketing tool; brand recall leads to greater sales and profitability It strengthens your licensing opportunities and therefore revenue from distributors/partners It increases your company’s valuation, leading to greater investments and dividends Global Brand Valuation 2013 – Fast Moving Consumer Goods (FMCG) LeadersWhat would a consumer pay for an Rs.35/- Coke bottle if it didn’t bear the Coke logo, brand name, font and brand colours? Trademarks – the foundation to Brand BuildingCommon mistakes FMCG companies make about trademarks: Not giving due importance to your brand name / trademarks / logos. Choosing descriptive & generic terms (ex. a laundry detergent named “Strong Washing Soap”) which fails to create a distinctive image of your product in the market, rather than selecting fanciful, arbitrary, and suggestive trademarks (example – Colgate & Gillette for consumer goods) which over time can work as a unique differentiator of your product from your competitors. Filing trademark applications after usage of the mark in commerce, rather than before. Not keeping a watch on your competitors’ use of same or similar trademarks or logos.FMCG sector is losing about 1.7 Billion INR of revenue annually as a result of trademark counterfeiting. What should Fast Moving Consumer Goods (FMCG) companies do to protect their brands? Conduct trademark searches to assess conflict with competitors before selecting a brand name / trademark / logo. File trademark applications prior to use of the mark in commerce. Monitor the use, misuse and infringement of your trademarks. Pursue those infringing through dialogue, and legal means if necessary. Periodically review, audit and assess your trademark portfolio to set priorities for band building.In the year 2013, ITC’s trademark strategy helped it increase its intangible valuation by 30%. Authored by Mr. Sanjeeth Hegde 

Fast Moving Consumer Goods Packaging Market Growth, Size, Share, Demand, Trends and Forecasts to 2032

Value chain for fast-moving consumer goods in Botswana—alternative

Revolutionising the Fast Moving Consumer Goods Industry: How Injection Moulding is Transforming the Game

Shipping Fast-Moving Consumer Goods (FMCGs)

Identifying the Impact of the Circular Economy on the Fast-Moving Consumer Goods (FMCG) industry: Opportunities and challenges for businesses, workers and consumers – mobile phones as an example

Fast-Moving Consumer Goods (FMCG) - What Are They

A new model of value creation for the FMCG industry

Fast-Moving Consumer Goods (FMCG) Industry: Definition, Types, and Profitability

Dynamic FMCG Business Plan - Complete Roadmap

KUKA Showcases End-to-End Automation for Fast Moving Consumer Goods Industry at PACK EXPO 2022

Fast moving consumer goods Planet Mark sustainability certification

Fast Moving Consumer Goods Market Analysis, Size, Share, Trends

Fast Moving Consumer Goods - Bizbloqs Logistics Management

Warehouse Solutions For The Fast Moving Consumer Goods Industry

Consumer Goods

Battered by inflation and faltering demand, India's consumer goods industry is ailing - BusinessToday - Issue Date: Oct 01, 2023

Food, Beverage and Consumer Goods TELUS Agriculture & Consumer Goods

Semi-durable Consumer Goods

Consumer Goods Industry: Challenges & Trends