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Pokémon is a multi-media franchise that's owned and developed by the major Japanese games manufacturer, Nintendo. It is second only to the company's Mario Brothers franchise in terms of profitability — making it the world's second most lucrative video game franchise. Pokémon gets its fan base hooked on creature collection — to complete what's called the Pokédex — in order to achieve various goals and to improve their combat abilities. The franchise exists as several video games, a trading card game, televised anime, manga, and even theatrical films.