VIDEO: How Did Boo, the Cutest Dog in the World, Get So Famous?

He’s undeniably cute. But how did he rocket to fame? TIME talks to Boo’s “human,” J.H. Lee. The accolades keep rolling in. He’s been called “the world’s cutest dog” and “Facebook’s most popular dog.” The 5-year-old Pomeranian has a whopping 1.

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Boo The Pomeranian 'World's Cutest Dog' Dies

Boo the Pomeranian, Once Named the World's Cutest Dog, Dies

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Boo,' Crowned The 'World's Cutest Dog,' Dies Of A Broken Heart At Age 12 - CBS Philadelphia

Boo

World's cutest dog' dies of a 'broken heart

Boo, the World's Cutest Dog, Dies