Beauty & Brains: Using Big Data to Build a Better Bra - Digital

With over 130M data points, the True&Co. proprietary algorithm is working to reinvent the way women shop for better, personalized intimate apparel.

Beauty & Brains: Using Big Data to Build a Better Bra - Digital Innovation and Transformation

Beauty & Brains: Using Big Data to Build a Better Bra - Digital Innovation and Transformation

Beauty & Brains: Using Big Data to Build a Better Bra - Digital Innovation and Transformation

True&Co Takes $2M Seed Funding From First Round, SoftTech, Others To Shake Up The Bra Industry

True&Co identifies more than 6,000 breast shapes and find lingerie to suit each pair

True & Co. True Everybody Women's V-neck Bra - Pale Pink L : Target

Products – True&Co.

True&Co. True Body Lift Underwire Bra 32B 32C or 38C Dulce (Nude