Vogue: TikTok Made Me Buy It: Aerie's Viral Leggings, Finally - AEO-Inc

By Rachel Besser | Link to article Like so many others last November, I came across a viral TikTok video on my “For You” page of a young woman, Hannah Schlenker, nonchalantly dancing to Justin Bieber’s song “Drummer Boy” in her kitchen. To my surprise, the video’s virality did not owe to her why-bother dance style—it’s as thoughRead More

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