Frederick's of Hollywood Advertisement. An astute businessman, Frederick Mellinger founded his Hollywood, California company in 1947 and is remembered for his invention of the push-up bra, padded bras, and padded girdles.

Living In Fifties Fashion: Not So Naughty Nighties

Sex signals: Trashy illustrations from vintage 'Frederick's of

Frederick's of Hollywood - The Invention of the Push-Up Bra

Sex signals: Trashy illustrations from vintage 'Frederick's of

Sex signals: Trashy illustrations from vintage 'Frederick's of

Living In Fifties Fashion: Not So Naughty Nighties

Living In Fifties Fashion: October 2017

Frederick Mellinger inventor of push-up brassiere bra

Living In Fifties Fashion: October 2017

Sex signals: Trashy illustrations from vintage 'Frederick's of

Teenage girls hanging out in Chinatown, 1989 (photographed by

Targeted at trade fabric buyers, very sexist and frankly weird

Frederick's of Hollywood - The Invention of the Push-Up Bra

Frederick's Of Hollywood » Hollywood Exxtreme Cleavage (51985)

Frederick's of Hollywood, Intimates & Sleepwear

25 Years Of Frederick's Of Hollywood Bras D.D.Teoli Jr. A.C.

Frederick's of Hollywood Polyester Bras

2/$30 NWOT XL Frederick's of Hollywood off-white bra vintage 2000s