AYBL to grow: £30m athleisure brand saves thousands of hours with Inventory Planner — Retail Technology Innovation Hub

‘Work smarter, not harder’ is a phrase often thrown around in business but for savvy Gen Z entrepreneur Reiss Edgerton, they are words to live by. After quitting university, Edgerton considered joining the army before he teamed up with his brother Kris in 2018 to set up AYBL, an multi-website online

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