The $500 Million Battle Over Disney's Princesses

How Hasbro stole a march on Mattel to win the $500 million Disney princess doll contract

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The $500 million battle over the Disney Princesses, Marketing & Advertising News, ET BrandEquity

How Hasbro stole a march on Mattel to win the $500 million Disney princess doll contract

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The $500 Million Battle Over Disney's Princesses

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